Back to glossary

Informational Query

An informational query is a search query made by users who are seeking information, answers, or knowledge about a specific topic, event, or subject.

These queries typically include questions or phrases that indicate the user’s intent to learn or understand something.

Providing valuable content that addresses informational queries can improve your website’s SEO performance and increase organic traffic.

Examples of Informational Queries

Some examples of informational queries include:

  • “How to tie a tie”
  • “History of the Eiffel Tower”
  • “Symptoms of the flu”
  • “Best practices for SEO”

Why are Informational Queries Important for SEO?

  • Understanding User Intent Optimizing your content for informational queries helps you better understand user intent, allowing you to create content that meets your target audience’s needs and expectations.
  • Increasing Organic Traffic By providing valuable, informative content that addresses common informational queries, you can increase your website’s visibility in search results, driving more organic traffic to your site.
  • Establishing Authority and Trust Answering informational queries with high-quality content can help establish your website as an authoritative source of information, building trust with users and search engines.

How to Optimize Your Content for Informational Queries

  • Identify Relevant Queries Research and identify informational queries relevant to your industry, niche, or target audience using tools like Google Trends, AnswerThePublic, and Ubersuggest.
  • Create High-Quality, Informative Content Develop content that provides in-depth, well-researched, and accurate information to answer the identified queries. Ensure your content is engaging, readable, and visually appealing.
  • Implement On-Page SEO Best Practices Optimize your content for search engines by using relevant keywords, creating descriptive titles and meta descriptions, and utilizing header tags to structure your content.
  • Promote and Share Your Content Share your content on social media platforms, industry forums, and through email marketing to reach a larger audience and drive more traffic to your site.

For more information on informational queries and content optimization, consider these resources:

  1. Moz: Mapping Keywords to Content for Maximum Impact
  2. Search Engine Journal: How to Optimize for Informational Keywords