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Meta robots tag

The meta robots tag is an HTML tag used by webmasters to instruct search engine crawlers about how to index and follow the links on a specific webpage. The tag is placed in the head section of the HTML code, and it helps website owners control the way search engines interact with their content.

Usage of Meta Robots Tag

The meta robots tag offers various directives that can be combined, depending on the desired outcome. Some common directives include:

  • index – Instructs search engine crawlers to index the page.
  • noindex – Tells crawlers not to index the page.
  • follow – Allows crawlers to follow the links on the page.
  • nofollow – Prevents crawlers from following the links on the page.

Here’s an example of a meta robots tag with the “noindex, nofollow” directives:

<meta name="robots" content="noindex, nofollow">

Significance in SEO

The meta robots tag is a crucial element in SEO because it enables webmasters to manage the indexing and following of their pages, ensuring that search engines accurately represent their content.

Using the meta robots tag can help prevent duplicate content issues, keep private pages from being indexed, or avoid passing link equity to low-value pages.

However, it’s essential to use the meta robots tag carefully, as incorrect usage can lead to unintended consequences, such as removing important pages from search engine results or causing crawlers to ignore valuable content.

More Resources

For further information on the meta robots tag and its usage, check out these resources:

  1. Google’s guide on the meta robots tag
  2. Moz’s detailed article on the meta robots tag