Organic search results are the natural, unpaid listings that appear on search engine results pages (SERPs) when users search for specific keywords or phrases.
These results are ranked by search engine algorithms based on factors such as relevance, authority, and quality of the content.
Organic search results differ from paid search results, which are advertisements that businesses pay for to appear at the top of SERPs.
The primary goal of search engine optimization (SEO) is to improve the visibility and ranking of a website in organic search results.
This can lead to increased traffic, better user experience, and ultimately, higher conversion rates. Some of the key factors that influence organic search rankings include:
- Quality and relevance of the content
- Website structure and navigation
- Backlink profile
- Mobile-friendliness
- Page loading speed
- User engagement metrics
To improve your website’s performance in organic search results, it’s essential to focus on creating high-quality content, optimizing on-page elements, and building a strong backlink profile, among other factors.
For example, if you search for “best running shoes,” the organic search results will include articles, blog posts, and websites that are relevant to the query and deemed authoritative by search engine algorithms.
You may see listings from well-known websites such as Runner’s World or Sports Illustrated, as well as niche blogs focused on running gear.
Some helpful resources to better understand and improve your organic search results include: