Back to glossary

Related Searches

“Related searches” refers to a feature found on search engine results pages (SERPs) that provides users with a list of additional search queries that are relevant or closely related to their initial search query.

This feature helps users explore other search terms that may provide more accurate or varied results based on their search intent.

Purpose of Related Searches

The main purpose of related searches is to improve user experience by suggesting alternative search queries that can help users find the information they are looking for more quickly and easily.

By providing a list of related searches, search engines can help users refine their search and discover new content that may be relevant to their interests.

Impact on SEO

Related searches can have an impact on SEO as they provide insights into popular search terms and user intent. By analyzing the related searches for a specific keyword or topic, website owners and marketers can better understand what users are searching for and create content that caters to these search intents.

Additionally, optimizing your website for related search terms can help improve organic visibility and drive more targeted traffic to your site.

How to Find Related Searches

To find related searches, simply perform a search on a search engine like Google or Bing, and look for a list of related search queries, typically displayed at the bottom of the SERPs.

Additionally, you can use keyword research tools such as Google Keyword Planner, Moz Keyword Explorer, or Ahrefs Keywords Explorer to discover related keywords and search terms.

For more information on related searches and their impact on SEO, consider these resources: