Search results are the web pages, images, videos, news articles, and other forms of content that a search engine presents to users in response to their search queries.
These results are ranked based on the relevance and quality of the content, determined by the search engine’s algorithms.
When users type a query into a search engine like Google or Bing, the search engine crawls and indexes the web to find the most relevant and high-quality content to present to the user.
The search results are typically displayed on a search engine results page (SERP), with the most relevant results appearing at the top of the page.
two main types of search results
- Organic search results: These results are not influenced by paid advertising and are ranked solely by the search engine’s algorithm. High-quality content, relevance to the search query, and good SEO practices all contribute to better organic search rankings.
- Paid search results: These results are displayed because advertisers have paid to promote their content. Paid search results are typically marked as ads and appear at the top of the SERP or on the sidebar.
For more information on search results and how they are determined, consider these resources: