A search term, also known as a search query, is the word or phrase that users enter into a search engine to find information, products, services, or other content relevant to their needs or interests.
Search engines use algorithms to analyze search terms and return the most relevant and high-quality results for the user.
Understanding and targeting the right search terms is an essential part of search engine optimization (SEO) and digital marketing strategies.
Keyword research helps identify popular search terms and phrases used by the target audience, allowing content creators and marketers to optimize their websites, ads, and content to rank higher on search engine results pages (SERPs) and attract more organic traffic.
There are various tools and resources available to help with keyword research and search term analysis: