Secondary keywords, also known as long-tail or LSI (Latent Semantic Indexing) keywords, are phrases that are related to the primary keyword of a page or piece of content.
They are more specific and generally have lower search volume compared to the primary keyword but can still drive a significant amount of traffic.
Incorporating secondary keywords in your content helps with SEO by providing context, improving relevancy, and capturing additional search traffic.
Importance of Secondary Keywords for SEO
- Context: Secondary keywords help search engines understand the topic of your content better by providing context. This allows search engines to rank your content for relevant queries and ultimately improve the user experience.
- Relevancy: Including secondary keywords in your content can increase its relevancy for both the primary keyword and related terms, helping you rank better in the search results.
- Targeting long-tail queries: Long-tail keywords, which are often considered secondary keywords, usually have lower search volume but higher conversion rates, as users searching with long-tail queries are generally closer to making a decision. Targeting these keywords can help you attract more qualified traffic.
- Reducing keyword stuffing: By incorporating secondary keywords, you can avoid overusing your primary keyword and prevent keyword stuffing, which can negatively impact your search rankings.
Examples of Secondary Keywords
If your primary keyword is “digital marketing,” secondary keywords could be:
- Digital marketing strategies
- Digital marketing tools
- Online marketing tips
- Social media marketing
- Content marketing techniques
For a primary keyword like “running shoes,” secondary keywords might include:
- Best running shoes for beginners
- Running shoes for flat feet
- Trail running shoes
- Cushioned running shoes
- Lightweight running shoes