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Seed Keywords

Seed keywords are the foundational terms or phrases that are used as a starting point to build a more comprehensive keyword list for a website or a specific piece of content.

These keywords are generally broad, high-level, and describe the main topics, products, or services offered by a website. Seed keywords help in identifying related long-tail keywords, understanding user intent, and discovering potential niche markets.

For example, if a business sells organic pet food, some seed keywords might include:

  • “organic dog food”
  • “natural cat food”
  • “healthy pet treats”

These keywords help form a basis for further keyword research, which may involve tools like Google Ads Keyword Planner, Moz, Ahrefs, or SEMrush to expand the list and find more specific, long-tail keywords related to the seed keywords.

It’s essential to select relevant seed keywords that accurately represent a website’s content and offerings. Properly chosen seed keywords help target the right audience, improve organic search rankings, and drive more qualified traffic to the website.

For more information on seed keywords and how to perform keyword research, consider these resources:

  1. Google Ads Keyword Planner
  2. Ahrefs Keyword Explorer
  3. Moz Keyword Explorer
  4. SEMrush Keyword Magic Tool