Back to glossary


Search Engine Optimization (SEO) is the practice of optimizing a website’s content, technical setup, and online presence to improve its visibility and ranking on search engine results pages (SERPs) for relevant search queries.

The main goal of SEO is to increase organic, non-paid traffic to a website by attracting more qualified visitors who are interested in the products or services offered.

SEO can be broadly divided into three main categories:

  1. On-Page SEO: This involves optimizing individual web pages by improving content quality, incorporating relevant keywords, creating descriptive and unique title tags, meta descriptions, and optimizing images, among other elements.
  2. Off-Page SEO: Off-page SEO focuses on building the website’s authority and trustworthiness through quality backlinks, social media marketing, and other promotional activities outside the website itself.
  3. Technical SEO: Technical SEO addresses the website’s infrastructure, including site speed, mobile-friendliness, site architecture, and secure connections (HTTPS), among other aspects that influence search engine crawlers’ ability to index and understand the site’s content.

SEO offers numerous benefits to businesses, including:

  • Increased visibility and brand awareness
  • Improved user experience and site usability
  • Targeted, organic traffic leading to higher conversion rates
  • Cost-effective marketing strategy with long-lasting results
  • Competitive advantage over rivals with lower search visibility

To learn more about SEO, consider these resources:

  1. Google’s Search Engine Optimization (SEO) Starter Guide
  2. Moz’s Beginner’s Guide to SEO
  3. Search Engine Land’s SEO Guide
  4. Backlinko’s Definitive Guide to SEO