Sitelinks are a feature of Google’s search engine results pages (SERPs) that display a set of additional links below the primary search result, typically for well-known or authoritative websites.
These links help users navigate directly to specific sections or pages of a site, enhancing user experience and enabling quicker access to relevant content.
Google generates sitelinks algorithmically based on the site’s structure, internal linking, and user behavior.
To increase the likelihood of obtaining sitelinks for your website, you should:
- Create a clear, logical site structure with a well-organized hierarchy.
- Use descriptive and concise anchor text for internal links.
- Implement a sitemap and submit it to Google Search Console.
- Use breadcrumbs for better navigation and context.
- Ensure that your website has a mobile-friendly design.
Although you cannot directly control which sitelinks appear, you can demote specific sitelinks in Google Search Console if they are not relevant or useful.