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Sponsored link attribute

The Sponsored link attribute is a method introduced by Google to help webmasters identify and mark paid or sponsored links within their website’s content.

This attribute is used to inform search engines that a particular link is a sponsored link, meaning that the website owner has received compensation or some form of benefit for placing the link.

By using the sponsored link attribute, webmasters can maintain transparency and comply with search engine guidelines.

To use the sponsored link attribute, simply add “rel=sponsored” within the anchor tag of the link. Here’s a code example:

<a href="" rel="sponsored">Visit our sponsor</a>

This tells search engines like Google that the link is sponsored and should not be considered a natural, organic link when evaluating the site’s backlink profile. Using the “sponsored” attribute helps prevent potential negative impacts on your site’s search engine rankings due to paid links.

In addition to the “sponsored” attribute, there are other link attributes that you can use, such as “nofollow” and “ugc” (User Generated Content). Each of these attributes serves a specific purpose:

  • “nofollow”: Indicates that the link should not be followed or counted for ranking purposes.
  • “ugc”: Signals that the link is part of user-generated content, such as comments or forum posts.

For more information on link attributes and how to use them, refer to Google’s documentation on link attributes (