Back to glossary

Title Tag

Title Tags are HTML elements used to specify the title of a webpage. They are an essential component of on-page SEO as they provide a concise and accurate description of a page’s content. Title tags are displayed in search engine results pages (SERPs) as clickable headlines and are also shown in browser tabs or bookmarks.

A well-optimized title tag should include relevant keywords, be unique for each page, and be concise yet descriptive. Ideally, the title tag should be between 50-60 characters in length to ensure that it is not truncated in search results.

Here’s an example of a title tag in HTML code:

<!DOCTYPE html>
<html lang="en">
  <meta charset="UTF-8">
  <title>Effective SEO Tips and Strategies for 2023</title>
  <!-- Your webpage content goes here -->

In the example above, the title tag is placed within the <head> section of the HTML document and uses the <title> element to define the page title: “Effective SEO Tips and Strategies for 2023”.

External resources:

  1. Google Search Central Guidelines on Title Tags
  2. Moz’s Guide to Title Tags