Title Tags are HTML elements used to specify the title of a webpage. They are an essential component of on-page SEO as they provide a concise and accurate description of a page’s content. Title tags are displayed in search engine results pages (SERPs) as clickable headlines and are also shown in browser tabs or bookmarks.
A well-optimized title tag should include relevant keywords, be unique for each page, and be concise yet descriptive. Ideally, the title tag should be between 50-60 characters in length to ensure that it is not truncated in search results.
Here’s an example of a title tag in HTML code:
<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <title>Effective SEO Tips and Strategies for 2023</title> </head> <body> <!-- Your webpage content goes here --> </body> </html>
In the example above, the title tag is placed within the <head> section of the HTML document and uses the <title> element to define the page title: “Effective SEO Tips and Strategies for 2023”.